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If you are trying to drive growth for your business, you probably heard the “growth Marketing”, also known as “Growth hacking” or “Data-Driven Marketing”. It is the process of designing and conducting experiments to optimize and improve the results of a target area.It is specifically very important if you have multiple marketing approach and multiple success criteria.
The experts in computer science and physics may know the as multi-dimensional optimization based on a complex goal function. If you have a certain metric or criteria you want to increase, then the growth marketing is a method you can use to achieve that.
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Cademix offers full-service data-driven digital marketing. We help corporates & scale-ups become more data-driven and reach their revenue targets while maximizing ROI.
Like any business, you need to measure the return on investment (ROI) that you are getting from your marketing campaigns. One of the best ways to do this is through marketing metrics. Marketing metrics are simply a collection of criteria and numerical data that allows you to get some perspective on a marketing campaign to see if it met the goals your company set for it. There are several different ways you can analyze data with which to form a specific metric. Here are a few:
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